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Wrong Online Profile?

There are a lot of different people using Social Media and the internet, wanting to interact and get more exposure, sell or make friends. But there are some things that you want to avoid.

Wrong profile photos.

The problem: Your Profile Picture is too informal (Your favorite vacation picture on the beach is not the best choice for a professional profile photo) a landscape, an animal (Yes, there are some Tiger, Dogs and Cats photos) A cartoon (Family Guy or other cartoons are ok to watch for fun. Remember that you are a real person, a good personal photo will help to be taken seriously) Though overdressing can be as bad, if you don’t wear a suit & tie everyday maybe you don’t need to use it on your avatar. Try to reflect the real you. If needed ask your colleagues to help choose the right picture. People may find weird to follow a Dog or someone wearing only shorts on a beach, even someone doing weird funny faces.

Wrong Bio.

The problem: Your Biography don’t explain what you do, or is too long it goes too deep in details. Your Bio is a sales pitch or has a link to a sales heavy website. Even worst: You don’t have a biography. These applies to profiles such as LinkedIn, Twitter, Facebook beside others.

Wrong Interaction.

The problem: You use inappropriate language, you swear or post only links. The quality of your content is poor to your followers and contacts or it doesn’t reflect the subjects that you share with them. You retweet people without giving them credit. You ask to be retweet or to be followed. (BTW if you want to be retweeted try keeping your posts to 120 characters, leave space for the RT) Your views don’t seen sincere. Your never thank people or interact with them. Worst: You backstab or ventilate problems with clients or colleagues where other people can see them.

Wrong Pitch

The problem: You do 3 sell pitches every day (Worst: you do more than 3 a day) You only talk about yourself. Your links are all sales related. You praise your own work or products. You reply to a post with a link to buy a service or product. You are using Social Media only to sell your products or services.

The solutions: If you recognize having any of this problems you may know already what to do to solve the problem. I may have made some of them myself. Will be interesting to know what people do to avoid these problems.

About Luis London

Marketing and Communications specialist with more than 10 years of professional experience, counting with a solid technical expertise (Digital Marketing, Web and Social Media) that also covers traditional marketing and is with associated to customer satisfaction and my passion for public relations.

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