I believe that design is essential in life
Think about it, I believe that you care about the color of your shirt, the style of your car or the type of sofa where you take a nap and watch a movie (sometimes both things at the same time).
Can you imagine the world without design? No! of course not, it is like a world without music, for me these two things are essential in my life.
Look around and count how many logos you can see from where you are. Maybe three, maybe many more. Now think how many logos you see a whole day from the moment you get up until the time you go to bed. There must be dozens ! And if you go to the internet or watch TV, then you can loose count pretty fast.
Logos influence us
I bet you have bought a product even once because it looked good. Maybe you liked the style, colors, shape or logo. This is a big part of branding.
Technically speaking, branding is: the identity of a specific product, service, or business.
But for real branding is a bunch of people working hard for you to remember a product, company, name or market strategy, most of the time all this at once.
There is nothing bad with branding, or logos, they are our friends and if you don’t abuse of them, it is all part of our life. So enjoy them and let them be part of you, just like music.