Is Social Media the New Marketing?
Social Media is the new hype, a hype that years ago had many names, it was known as customer service, public relations, telemarketing, newspapers and celebrity gossip. The definition of marketing on Wikipedia is: One of the key components in successful social media marketing implementation is building “social authority”. Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “influencer” in that field or area.
We used to have contact with people by different medias, now all this has become more available to the majority of people and is also free, people can now have a voice, contact companies directly and create an active interaction with different communities. Social Media helps to communicate with friends family an colleagues in our city, region or further around the world.
Public relations is a very important part of a company’s communication strategy. Public relations involves taking care of favorable relations between organizations and their products with the clients through the use of a variety of communications channels and tools. These days PR uses Social Media to communicate with potential clients, existing clients and ancient customers as well. Still, they also use the same tools that have been used 10 years back.
To answer the question of: Is Social Media the New Marketing? the answer is No. It is rather one of the tools of marketing, it should never replace marketing, because it can not be as complete as Marketing, which performs a strategy following a research in order to sell products or services and promotes them via advertising to enhance sales. Social Media is one of those strategies, very powerful though. Marketing is about placing a brand in front of the potential customer, using tools such as magazines, Newspapers, TV, or Films, and for this example we can talk about Morgan Spurlock’s new film, that apparently explains how product placement on film is exploited in the Movies.
Marketing and Social Media serve the same purpose, yet they are different.