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New Logo / Brand error? or Marketing strategy?

Let’s face it, the logo looked like a high school project, it wasn’t corporate and was weak.

Do you think that a design firm and internal marketing consultants will let this pass? if that was the case, the responsible may be looking for a job right now.

What I see here is that a big hype was created. 1865 ‘i likes’ from Facebook, 500 comments on the Facebook Gap logo post alone.

Many, many, website hits and a general interest on the brand can be called a success if at the end you got all that and just came back to your original logo.

If Gap wanted to create a marketing strategy, congratulations! If not, they need new people to work in their graphic design and marketing department for sure.

About Luis London

Marketing and Communications specialist with more than 10 years of professional experience, counting with a solid technical expertise (Digital Marketing, Web and Social Media) that also covers traditional marketing and is with associated to customer satisfaction and my passion for public relations.

Comment (1)

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    October 14, 2010 at 11:31 am ·

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