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New Job, New vision

Finding the right match, so it will be a win/win situation

Lately I got cut from my position as Marketing Campaign Manager at Yellow Pages. The company started to lay off people in order to cut 300 jobs, including the national Director of Marketing, the regional Director of Marketing, The national IT Director and several other managers and regular positions. The news came as a surprise to everybody. (New: read more on CTV news & Metro News.)

Though it wasn’t necessarily bad, the company has been going though a transformation lately with big strategy changes, including cutting a lot of jobs. On my side I decided to make the best of it, sometimes things happen for a reason, I am realigning my career, focusing my efforts and gathering all my past experiences and knowledge. As I’ve been doing traditional marketing in the past as well as digital marketing

While working at Yellow Pages managed a portfolio of 150 accounts, for many different business in different cities. I participated in special projects too, I developed a new platform to build landing pages, working closely with a partner company in Seattle, developing different templates and modules for different business needs. I was in charge of the training and support for a team of 25 people.

I also was the lead of a new project working with a partner in Los Angeles to implement a search marketing platform. We tested the platform with 30 different accounts in Ontario and Alberta. This projet went on for 6 months successfully, leading to a second projet, that managed 1,000 accounts. I was part of this second project too, until I moved to the position of Campaign Manager. Is while working in this position that I learned that I will be laid off too.

So working on my positioning, I may say that I enjoy doing traditional marketing as much as digital marketing, they go together on any marketing strategy.

My digital marketing experience:

  • Social Media campaigns
  • Google Adwords campaigns
  • Building Landing Pages
  • Content Marketing
  • Applying SEO best practices
  • Blog Posts
  • Website management

My traditional marketing experience:

  • Organizing events
  • Dealing partnerships
  • Dealing sponsorships
  • Participating on Trade Shows
  • POP & Marketing Collaterals
  • Printed Ads
  • Contests

All these tasks will help a company to bring leads, increase their market share, to grow, to develop strong relationships with their customers and obtain loyal customers. The marketing objectives may be short term or long term and need a clear approach. A plan, once formulated needs implementation. Organizing functions of marketing management involves the collection and coordination of required means to implement a plan and to achieved predetermined objectives, them an it needs an analysis and evaluation of the productivity, to see where there is room for improvement and innovation.

I will like to join a company that has a vision, that is open to innovation, that knows its numbers and implements realistic goals, in order to achieve a steady growth. But yet, they have a human approach, companies that handle their employees as collaborators get an increased productivity. Luckily, there are many companies that have this approach, it will be a matter of finding the right match, so it will be a win/win situation. And everybody will be happy.


About Luis London

Marketing and Communications specialist with more than 10 years of professional experience, counting with a solid technical expertise (Digital Marketing, Web and Social Media) that also covers traditional marketing and is with associated to customer satisfaction and my passion for public relations.

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