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Interview with Paul Lowe (Sweet Paul)

Prop Stylist and Editor in chief of ‘Sweet Paul Magazine’.

January 22, 2012

Paul Lowe is one of the food stylists that I admire most, his work is impecable and full of creativity. Paul also puts together a Magazine called Sweet Paul, with around 150 pages, full joy, beautiful pictures and a very clean & nice design. I got inspiration from people like Sweet Paul. 

Even if Paul is not a graphic designer, his work is very close to mine, since we both deal with different ways to convey a message and to bring the message in a very graphic way, Paul takes care of having the best color matches, elements and technique to make the best of a subject, being decoration or photography. like my other colleagues I asked Paul a couple of questions. Being himself very interesting I am sharing his answers here. Paul was kind enough to participate on the interview.

1- Where do you work and what do you do?

Im a year old food and Prop stylist and crafter who packed his Louis and moved from Oslo to New York to live and love. Been working with some amazing photographers, great clients and fab magazines. You can see more of my work on my agents site, I am also the editor in chief and Founder of Sweet Paul Magazine. I live and work in New York. Sweet Paul Magazine is a publication that comes out every season in paper and online, the topics of the magazine go from food and recipes to decoration and style. You can read the blog and access the magazine at
2- What are your main basic steps to manage a project?

Being organized is very important, start planning early and work with amazing people.

3- Where do you find inspiration?

Everywhere from art to fashion. I come up with the best ideas taking baths. I always have a pad and a pen next to the tub.

4- What do you think makes someone an Art Director, a Senior or Junior Graphic Designer?

It’s all about experience. You can have great ideas but without experience its hard to put them into life.

5- What has been the best way to find good clients for you?

I have an agent that helps me with that matter.

6- Which Social Media tools will you recommend for designer interaction?

All of them, or at least Twitter or Facebook. It’s really important. I have gotten jobs because of my followings on Facebook.

7- What do you think is the best way to deal with an unpleasant customer, or a late payment?

I leave that stuff to my agent. But after 20 years I’m getting quite good at not taking any crap. If something looks shit I will say so.

8- What do you think is the hardest thing in the industry right now?

Cut backs and that everyone all of a sudden is a photographer. Just because your phone takes ok images does not mean that you have to use them. Clients are getting cheep and shooting stuff with their phones…horror!


Feel free to check the amazing Sweet Paul Magazine. And stay connected with Paul at the following links.

Sweet Paul Magazine:
Sweet Paul Blog:






About Luis London

Marketing and Communications specialist with more than 10 years of professional experience, counting with a solid technical expertise (Digital Marketing, Web and Social Media) that also covers traditional marketing and is with associated to customer satisfaction and my passion for public relations.

Comment (1)

  1. César Ochoa
    May 30, 2012 at 5:35 pm ·

    I just saw the magazine online, what a beautiful magazine! Congratulations for the nice work

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