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How does a graphic design project works – part 1

At KAI Design we have been asked a lot lately on “How does it work?” when it comes to working with a graphic design studio. So we decided this is the right time for us to do blog posts about KAI Design’s approach when it comes to a design project.

Similar to a “consultation” process, there are actually several steps for a graphic design project. We deconstructed the process and simplified key milestones…below is the Part-1 of our approach to any design project, hope you will find this useful. Part-2 will follow up in the next blog post!

Step 1 – Initial Meeting / Briefing

Any graphic design project starts with an initial meeting/briefing with the clients. The initial meeting/briefing is crucial for designers; this is the phrase where we find out about the details and needs of the client so we can come up with design solutions that fit with the clients’ mandate as well as their existing company values and look-and-feel. Typically, this step involves us asking many, many questions! For KAI Design, we have a questionnaire that we always go through with our clients.

Step 2 – Proposal

Once we met with the client and have a good understanding of their needs then we move onto the 2nd phrase of the consultation process, which is to prepare a proposal for them. The proposal is a document that states how the project is going to be produced and the steps that need to be taken from start to finish. This proposal is where we highlight the deliverables as well as timeframe, budget and project terms for the tasks.

One of the questions that we get asked a lot by our client is “How much does it cost?”

The answer to that question is: It depends!

Since every project is different, setting a budget range will allow us to manage and allocate proper amount of time and resources to the project. Therefore, the “how much does it cost” question is often in relation to the client’s budget. The budget will play an important role on the number of revisions, design options and time spent on the tasks.

Once the proposal is approved then we create an agreement/contract based on the proposal prior to moving forward to the design phrase.

The next blog article (Part-2) will discuss about the steps once we move onto the actually design process, so stay tuned! In the mean time, feel free to comment or ask us questions. We would love to hear from you!

About Luis London

Marketing and Communications specialist with more than 10 years of professional experience, counting with a solid technical expertise (Digital Marketing, Web and Social Media) that also covers traditional marketing and is with associated to customer satisfaction and my passion for public relations.

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