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Google to build a stronger brand


Google plans to re-organize some of its products, and rename them as Google Products. Since Google+ have had such a positive response, this will help to keep building Google’s brand in a stronger way. Apparently Picasa will be renamed ‘Google Photos’ and Blogger will be renamed ‘Google Blogs’.

A smart move into a clear and effective branding campaign. We already have Google places, Google maps, Google Analytics, Google Reader, so why not continue the uniformity. This step will be a success if they make people feel that this is not a Monopoly, a hard tasks to accomplish, but it is doable. If Google continues to make our life easier, then people will embrace the branding and the company will increase their popularity.

Personally I am only waiting for Google+ Mobile to be released for the iPhone. The features are amazing and for people on the go, it can be an instant hit.




About Luis London

Marketing and Communications specialist with more than 10 years of professional experience, counting with a solid technical expertise (Digital Marketing, Web and Social Media) that also covers traditional marketing and is with associated to customer satisfaction and my passion for public relations.

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