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Clients + Good Relationships


Published on: Sep 6, 2011

Have you ever wrote an email to someone and didn’t get a response? I believe that all of us have experienced this in the past. I often ask myself if the people don’t answer because they don’t know what to say, are shy to answer or are simply rude. I have been a graphic designer for more than 15 years, and had found interesting people over the years, I work for two international corporations and for very small companies as well. I’ve seenI how good communications skills are important in the business.

Another very important thing is negociating and selling, I don’t know about you, but at the beginning I had a hard time selling, I hate sales, but then I noticed that I love people. Recently someone told me that it was weird that I like talking to people I don’t know. Since I am now active in networking events and also organize events at work. Talking with people you don’t know over the internet is not so hard, but in real life that is another story. It happens that I am comfortable talking with people I just met.  So negociating was a nightmare until I was able to understand that I just need to put a price into my working hours, based on expenses and time spent.

Now when I give a price I don’t expect people to ask me for a better price, I just explain that in order to have quality work I need a specific number of hours. If people try to get the best for cheap, I make them understand. I consider myself lucky because most of them understand and pay the right price. I am a graphic design consultant, I am not a big agency who will ask for big money, and I am not a student who just came out of school and will give you a cheap price for a job where the client may get what he need, or maybe not get what he needs. There is no coin flipping here.

We need to remember that the client and you want the same results, the best way to promote, communicate or sell a product or service. You are on the same side, there is no need to think you are the boss or that he is your boss. No, you work together in a project. Same goes in the office, you and your coworkers work for the same goal. If this is not happening, then reconsider, soemone is making a mistake on your side or on the other side.

I am moving from my main topic which is good relationships. If you offer a product ot service you are offering something to potential clients, and those clients want to fullfill their needs, so far you are on the same page. Both parties are on the same level, and need to stay on that same level. The best part is when there is a good service, smiles, thank you’s, nice e-mails & pleasent communication, almost anyone does this at the beginning, but then something happens that make them stop. I wonder why, because you can still give smiles and great service during the whole project, and after it. You want to make sure that the client is happy with the results you offered, and that he can count on you forever. Then you will also be happy to knwo that the client will continue calling you when he needs help.

Be nice to people, and stay nice to them, because those people may be needing you, or you may be needing them, and foremost, it is a lot better to work with happy people and having a great positive relationship with clients coworkers, providers and people in general.

I heard this years back, and I still remember it from time to time: “It is very nice to be important, but it is more important to be nice”



About Luis London

Marketing and Communications specialist with more than 10 years of professional experience, counting with a solid technical expertise (Digital Marketing, Web and Social Media) that also covers traditional marketing and is with associated to customer satisfaction and my passion for public relations.

Comments (3)

  1. Ray Hiltz
    September 6, 2011 at 7:27 pm ·

    Love that end quote. Great post with good tips on pricing – a difficult subject for many self-employed. Thanks.

  2. Luis London
    September 7, 2011 at 3:44 am ·

    Thanks Ray, like mentioned today, more to follow on that topic.

  3. Anita
    November 6, 2011 at 7:41 pm ·

    You are so right about this!!! And the last line is brilliant, I have to remember that one!

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