Want to bet on a great marketing strategy? Start by adding value and trust for the people that use your services, the ones that buy your products, those customers that put their trust in you and your products and services.
The best place to do so is when you are face to face with them. Like in a restaurant, a pharmacy or a store. Unfortunately not everyone can have this chance. That is the time to use other channels, such as social media, email, off-line events or networking.
Social Media is a fast an easy way to build a relationship and get to know more about each other. Your website is a great place to let people know more about everything that surrounds your enterprise. The information can be clear and presented in a innovative way. But it will be irrelevant if people don’t like or trust you yet. Today’s consumers are more informed than you can imagine. You need customer-focused content.
But it is just part of the work you have to do, the other part is by the experience when people buy your products or your services. Sometimes people are ready to make several efforts in order to get someone as a client. The truth is that we should never let go, more effort will be needed to keep that person as a client.
Show them what you can really do, what you are capable of, let them see the heart of the company, the people, your ideas and values. Then, the content will sell for you.
Relationship marketing focuses on loyalty. It is about strong connections with customers. Once they know that the information is tailored to their needs and interests, and then they will come to you every time.
Do you know what are you doing to have a good relationship with your clients?