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Brand Awareness


Brand awareness refers to customers’ ability to recall and recognize a brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory. ‘Brand love’, or love of a brand, is an emerging term encompassing the perceived value of the brand image.

Brand love levels can be measured through social media posts about a brand, or tweets on sites such as Twitter. Becoming a Facebook fan of a particular brand is also a measurement of the level of ‘brand love’.

A local brand is a brand that can be found in only one country or region. It may be called a regional brand if the area encompasses more than one metropolitan market. It may also be a brand that is developed for a specific national market, however an interesting thing about local brand is that the local branding is more often done by consumers than by the producers. Effective brand names build a connection between the brand personality as it is perceived by the target audience and the actual product or service.

Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo. Logo design is an important area of graphic design and apparently one of the most difficult to perfect. There is a wide variety of logos that are present in our everyday life, achieving one of them is achieving success and recognition in graphic design.

About Luis London

Marketing and Communications specialist with more than 10 years of professional experience, counting with a solid technical expertise (Digital Marketing, Web and Social Media) that also covers traditional marketing and is with associated to customer satisfaction and my passion for public relations.

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