Google to build a stronger brand
Google plans to re-organize some of its products, and rename them as Google Products. Since Google+ have had such a positive response, this will help to keep building Google's brand in a stronger way. Apparently Picasa will be renamed 'Google Photos' and Blogger will be renamed 'Google Blogs'. A smart move into a clear and effective branding campaign. We already have Google places, Google maps, Google Analytics, Google Reader, so why not continue the uniformity. This step will be a success if they make people feel that this is ...
What is Google+ ?
A lot of people has asked me recently "What is Google+?" Is it Social Media? Should I use it? Is it better than Facebook? Yes, Google+ IS a social networking platform. It is still in beta mode and the people at Google are trying to make it smarter and better than Facebook. The best part of this project is that it can gather all of Google's services and make them interact in harmony. A strong amount of People interact everyday online, in Google Plus you are in the middle of that Hub, communicating. The best par...
iPad Creative advertising for the iOS 5
Magician Simon Pierro makes the iPad even more magical! Apple decided to do this funny and creative publicity to promote the iPad, an absolute genius tool. Apple released the first iPad in April 2010, and sold 3 million of the devices in 80 days. During 2010, Apple sold 14.8 million iPads worldwide, representing 75% of tablet PC sales at the end of 2010. By the release of the iPad 2 in March 2011, more than 15 million iPads had been sold selling more than all other tablet PCs combined since the iPad's release. In 2011, it is expected t...
Social Media in Quebec, Canada
Social Media has become very popular around the world, Millions of people use it to communicate, and stay in contact with friends and family, specially if they are far. Small and large companies around the world also use it everyday. Some people haven't realize that Social Media is a great way to communicate with other people who can be a bit far. Our favorite celebrities and politicians are also present on Social Media, and a lot of them communicate with their fans this way. Sometimes is the company behind them who t...
Google Doodles are Awesome
Google's Doodles have been captivating our attention since a couple of years. A friend of mine was a bit surprised when I mentioned the word 'Doodle'. I said something like this: It happens that Doodles is the name of the little drawings that we came up with while someone is talking, or while we talk on the phone. Remember that in school you found yourself drawing on your notebook while the teacher was talking, well that is a Doodle. So Google decided to give his Logo an interesting twist every now and then, making a branding c...
Design Trends & Top 10 Logo Designs
Design Trends As part of my job I need to be aware of the latest trends and to know what other designers are doing, specially the big gurus, like David Airey; Fabio Sasso; Louise Fili; Jon Hicks; Graham Smith; and Duane Kinsey beside others. But design trends often come from new designers too, I am aware of graphic design trends in Canada, specially cities like Toronto & Montreal. Since the internet has become such a communication hub, There are some other places to look at what others are doing. Where to Start The process t...
Logo Design Love
I first got aware of the design blog called Logo Design Love early on 2009, the site was pretty young, but had so much to offer that I became immediately hooked. The person behind the project is called David Airey, an amazing graphic designer, who has done well recognized logos such as (Yellow Pages Canada), Giacom (England), and Berthier Associates (Japan). This book is full of true facts, important information and quality work from sucessfull logos and branding all over the word. David is so profilic and organized in his way of wo...
Staying Productive While Working From Home.
I just read an interesting article about Working from Home, since I will star doing that next week. These are the best 15 tips that I consider useful. 1. Define your spaces; separate work from home. 2. Set regular hours, and stick to the schedule. 3. Give yourself breaks. Don’t be locked in the room all the time. 4. Close the door. 5. Keep your desk and general work area tidy. 6. Keep three lists of three. The first list has three things you will do today. The second is three things you’d like to get done, but are...
Luis London – Art & Branding
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