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Cabinet Desrosiers Website

Luc Desrosiers site web

 

 

 

 

 

 

 

This website project was done for a Financial Advisor whom provide people with financial products and services.  A financial advisor may create financial plans for clients or sell financial products, or a combination of both.

I had a lot of fun doing it, using a very dynamic template. The client was very happy with the results.

We used WordPress again for this website, and know that the client learned pretty quick how to edit the content and add new items. The website includes a tutorial, to know how to edit the content and add pages.

http://www.lucdesrosiers.com

 

Contact me if you need any help to create your website or online marketing strategy.

 

 

              This website project was done for a Financial Advisor whom provide people with financial products and services.  A financial advisor may create
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Base Arquitectura Website

Base Arquitectura Sitio web

 

 

 

 

 

 

 

This website project is part of a marketing campaign that was planned for a firm of architects. I created the website and filled it up with SEO and a Social Media Strategy, for which I created a Facebook Page

I had a lot of fun doing it and the client was very happy with the results, which is really important. We work on adding Facebook Ads and publish quality content using a publication calendar.

We used WordPress again for this website, and know that the client learned pretty quick how to edit the content and add new items. The website includes a tutorial, to know how to edit the content and add pages.

http://www.basearquitectura.com

 

Contact me if you need any help to create your website or online marketing strategy.

 

 

              This website project is part of a marketing campaign that was planned for a firm of architects. I created
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Café Mystique Coffee – Website + Online Communications

Cafe Mystique Coffee Website

 

 

 

 

 

 

 

 

This website has been created as part of a marketing campaign to build a stronger prescence for this Montreal coffee roaster.

The client also asked me to help them with their online communication campaign, I take care of their Website & Blog Content, Social Media Platforms and Publication calendar.

We created Content Marketing for the website and the products the client offers. The website contains product information, corporate profile, servicing information, a blog as well as forms for Store location, Contests and Contact.

The website is done using WordPress. this platform helps our clients to edit the text easily and add images as they need as well.

http://cafemystiquecoffee.com/

 

Contact me if you need any help to create your website or online marketing strategy.

 

 

                This website has been created as part of a marketing campaign to build a stronger prescence for
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Website for Noobox

 

 

 

 

 

 

 

This is a website that I did at KAI Design, this website has a lot to offer to the clients of this restaurant chain in Montreal. I had a lot of fun doing it and the client is very happy with it.

The website is done using WordPress tecynology. this CMS platform helps our clients to edit the text easily and add imagesl Just like they asked us to do. This sucessful chain of restaurants now have opened a liquid nitrogen ice cream shop.

Using wordpress is a common practice of mine. It is easy to use and the client can update it as they want after. Which is very practical for both sides.

http://www.noobox.com/

 

Contact me if you need any help to create your website or online marketing strategy.

 

 

              This is a website that I did at KAI Design, this website has a lot to offer to
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Lactopur – Website


 

 

 

 

 

 

 

This website is part of Lactopur’s branding that I worked on at KAI Design, we worked on several marketing collaterals and have great interaction with the client. Lactopur is a Canadian dairy trading company, the primary activity of which is the marketing and export of dairy products for industrial applications. The quality of our services is based on the many years of industry experience of its principals.

We worked closely with this client to develop their website and to fulfill their needs. We also did marketing items for their campaigns and to support their promotion around the word. Lactopur is active in Canada, Dubai, and South America. In events such as SIAL Wordwide. This company offer high quality dairy products to different markets with different marketing needs.

We helped them create the content and the visuals for their general publicity. Their website was completed using wordpress and later updated by the client for the blog and general pages as well.

http://lactopur.com/

Feel free to contact me if you have any question.

 

 

              This website is part of Lactopur’s branding that I worked on at KAI Design, we worked on several marketing collaterals and
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Ease Knitwear – Website

 

 

 

 

 

 

 

This website project is part of the whole branding that I did at KAI Design, we did their logo, hang tags, business cards and invitation. EASE is a knitwear company based in Montreal. I had a lot of fun doing it and the client was very happy with the results.

Sadly enough, our clients decided to change their business direction and decided to put this project on hold for now. They work on the fashion industry and are successful professionals. Maybe the website is not viewable for the moment being. I will be happy to show you a live version if you will like.

We used WordPress again for this website, and know that the client learned pretty quick how to edit the content and add new items. The website includes a tutorial, to know how to edit the content and add pages.

http://easeknitwear.com/ Unfortunetelly, this client has decided to close his business

Feel free to contact me if you have any question.

 

              This website project is part of the whole branding that I did at KAI Design, we did their
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5 essential KPIs

5 essential KPIs for your marketing campaign

KPI metrics for digital marketing

5 Key Performance indicators that are essential for your marketing campaign.

The main objectives on a marketing campaign are to increase the number of sales leads, brand visibility, showcase services & products, as well as to understand your clients and their needs, which is very valuable for any company.

Whenever you are doing a digital marketing campaign with Google Adwords, Facebook, Twitter, Instagram or any other social media platform, there are valuable metrics to measure the success of your campaign. We will concentrate mainly on social media here. Here are 6 solid KPIs that will help you measure your campaigns and see if there is place for improvement.

1. AUDIENCE GROWTH

An important factor for any campaign is to gain visibility, the more people that see your company, the more chances of getting a quality lead, which translates in potential regular customers.

Check your campaign to look for the following:

  • How many followers do you have since the last two weeks (or the last month)
  • Audience quality: Who is following you on social media or who clicks on your campaign (location, gender, age, interests)
  • Is your new audience in the location that you are targeting? (you will get a higher conversion if they are in the city you target)
  • On your website, you can compare each months audience, to see if the number is growing enough.

 

2. AUDIENCE ENGAGEMENT

If you are wondering what to publish on social media, then you need to see where people are engaging.

Check your campaign to look for the following:

  • If your audience interacting with your content?
  • In which way ? (comments, liking, sharing)
  • Do you know what exactly are they looking for?

 

3. CONTENT REACH

They can like the content or make comments. Which is a great way to see what works and what doesn’t work that well. This will let you prepare your next content calendar.

  • How many people see the content you publish?
  • Who is seeing your content? (are they interacting with it as well?)
  • Is your content reaching your target audience? (Location, gender, age)
  • See what type of content they are engaging more with by the number of comments and likes (This will help you choose your next content)
  • On your website analytics, the page views will show the reach.

 

4. WEBSITE TRAFFIC

One of the goals of your marketing campaign is to increase the visits to your website.

  • Examine Referring Traffic (Do visitors come from Social Media, Google Adwords, or affiliates)
  • See how long the visitors stay on your pages
  • Check the bounce rate (the percentage of visitors that navigate away from your website after viewing only one page)
  • On your website the time on page & bounce rate will help you see if your audience is engaging.

 

5. LEADS & CONVERSIONS

  • How many clicks come from your Social Media or Google Adwords campaigns?
  • How many visitors visited the page you targeted? (Landing Page, Subscribe Form, Contest Page etc.)
  • If you are targeting a form, it is better to target the last page of the acquisition steps (i.e. the Thank You page)

 

Examine your own marketing results using these KPI’s. If you don’t have a Social Media Marketing Plan or if you have any question about how to check your KPIs or your reports, contact me. I can help you with that.

5 Key Performance indicators that are essential for your marketing campaign. The main objectives on a marketing campaign are to increase the number of sales leads, brand
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SEO Best practices

SEO best practices

SEO Best practices

People ask me if I do SEO (Search Engine Optimization) when I do a marketing campaign. Of course, I always recommend to have basic SEO on a landing page or website. Here are a couple of tips.

Follow these SEO Best practices

Be sure to follow these SEO basic practices for a better performing website or landing page.

Add text to your landing page. This text should have at least 600 words, that mentions specifically what you offer, feel free to mention one or more services. Use 3 main keywords that talk about your specialty, put them once on your text and add one of them on the H1 tag.

Add at least one Call to Action (this can be as simple as: “Call Us!” “Find out More!” or “Visit Our Store Today!”

Watch this video about SEO > 

The address and phone number on your website needs to be written exactly the same as “Google +” profile or your “Google My Business” profile.  Fill up your Google+ profile Add 5 photos, a description of your products or services, your website URL, once you have all this have your profile verified by Google.

Add Content Marketing to your landing page. Write about your main service or main product. If you have specialties, make sure you name them. This means that your content needs to be valuable, relevant, and help your visitors to understand what you can do for them.

 

People ask me if I do SEO (Search Engine Optimization) when I do a marketing campaign. Of course, I always recommend to have basic SEO
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How to do a Communication Plan

How to do a Communication Plan

Steps to create an effective communication plan

1. Know your needs

The most important question before creating a plan is: Why?
Are you doing a plan to increase branding, increase sales, customer satisfaction or other? Gather with the people involved in your team and define what are the issues, what are the needs, what would you like to achieve at the end. Set the end goals.

2. Analyse the situation

Record how the situation is before starting, so you can measure success in a better way. Analyse the strenght and weaknesses.

3. Know your audience

Define the audience by location, age, sex, behavior or interests. Find the niche and know their needs. It can be internal or external.

4. Set up the objectives

Once you know the goals you need to set up objectives, globally and by team. What do you need to communicate, which communication channels you will use, who is going to work on the project, define a milestone and how are you going to measure success. See if the calendar has some dates that can help or may create an issue.

5. Define the main message

Questionnez-vous sur ce que vous voulez dire à votre cible. Que voulez-vous qu’elle retienne? Rappelez-vous que l’axe de communication est l’idée essentielle de laquelle découleront tous vos messages. C’est la colonne vertébrale de vos communications.

6. Create a communication strategy

Establishing relationships with individual media and media outlets. The strategy will make your communication efforts more efficient, effective, and lasting. Find the best tools to use.

7. Define the media to be used

Your media needs to reach your target audience. Being traditional media or digital media. Depending on the media chosen the budget can increase, target the media by effectiveness, not by budget. Consider using media with good rentability.

8. Define the tone

Define the tone together with the Public Relations team. You know what is the message and audience. Define the voice accordingly to them. Keep the same tone across all platforms, even emails.

9. Define a Budget

Define the budget with the finance team. Consider media, human ressources and materials.

10. Define the Actions

Create a calendar and match it to your milestones. Do a team meeting to make sure everyone know their tasks and implication. Define a supervisor or team that will follow up each step. Do weekly meetings to see how the project is going.

Steps to create an effective communication plan 1. Know your needs The most important question before creating a plan is: Why? Are you doing a plan to
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Marketing Job

New Job, New vision

Finding the right match, so it will be a win/win situation

Lately I got cut from my position as Marketing Campaign Manager at Yellow Pages. The company started to lay off people in order to cut 300 jobs, including the national Director of Marketing, the regional Director of Marketing, The national IT Director and several other managers and regular positions. The news came as a surprise to everybody. (New: read more on CTV news & Metro News.)

Though it wasn’t necessarily bad, the company has been going though a transformation lately with big strategy changes, including cutting a lot of jobs. On my side I decided to make the best of it, sometimes things happen for a reason, I am realigning my career, focusing my efforts and gathering all my past experiences and knowledge. As I’ve been doing traditional marketing in the past as well as digital marketing

While working at Yellow Pages managed a portfolio of 150 accounts, for many different business in different cities. I participated in special projects too, I developed a new platform to build landing pages, working closely with a partner company in Seattle, developing different templates and modules for different business needs. I was in charge of the training and support for a team of 25 people.

I also was the lead of a new project working with a partner in Los Angeles to implement a search marketing platform. We tested the platform with 30 different accounts in Ontario and Alberta. This projet went on for 6 months successfully, leading to a second projet, that managed 1,000 accounts. I was part of this second project too, until I moved to the position of Campaign Manager. Is while working in this position that I learned that I will be laid off too.

So working on my positioning, I may say that I enjoy doing traditional marketing as much as digital marketing, they go together on any marketing strategy.

My digital marketing experience:

  • Social Media campaigns
  • Google Adwords campaigns
  • Building Landing Pages
  • Content Marketing
  • Applying SEO best practices
  • Blog Posts
  • Website management

My traditional marketing experience:

  • Organizing events
  • Dealing partnerships
  • Dealing sponsorships
  • Participating on Trade Shows
  • POP & Marketing Collaterals
  • Printed Ads
  • Contests

All these tasks will help a company to bring leads, increase their market share, to grow, to develop strong relationships with their customers and obtain loyal customers. The marketing objectives may be short term or long term and need a clear approach. A plan, once formulated needs implementation. Organizing functions of marketing management involves the collection and coordination of required means to implement a plan and to achieved predetermined objectives, them an it needs an analysis and evaluation of the productivity, to see where there is room for improvement and innovation.

I will like to join a company that has a vision, that is open to innovation, that knows its numbers and implements realistic goals, in order to achieve a steady growth. But yet, they have a human approach, companies that handle their employees as collaborators get an increased productivity. Luckily, there are many companies that have this approach, it will be a matter of finding the right match, so it will be a win/win situation. And everybody will be happy.

 

Finding the right match, so it will be a win/win situation Lately I got cut from my position as Marketing Campaign Manager at Yellow Pages. The
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Web Marketing vs. Traditional Marketing

Digital Marketing vs. Traditional Marketing

Traditional Marketing

I come from a background of Publicity, Web and traditional marketing, where companies send a message, so people would grab it and convert to customers, they use the feeling of belonging to a cheerful community. They use to sell a status, you were cool if you drink Coca-Cola and if you wear Levis, Abercrombie or Ralph Lauren. The models in the ads looked like they were successful, as they were very popular and lived a very happy life all the time, with no hassles or responsibilities. Well, that was a lie and now is over for the most part. Customers today have the ability to communicate directly with companies, to review products and services publicly in sites such as Yelp, TripAdvisor and Amazon.

Customers using Web Marketing

What surprises me is how many companies don’t know how to transfer their message the same way in front of a client and online. Seems that the computer screen scares them, while in reality it is as easy as talking to someone in front of a counter or during a networking event.  Show who you are first, people prefer to get to know the person before starting a deal. We need to trust the other person in order to say yes to a deal.

Content Marketing

Content Marketing is often mistaken by email marketing or product selling online. While in reality companies can get in the shoes of their customers, to understand their need and fulfill them as best a s possible. It is all about creating a business relationship. Like all relationships you don’t do like a lot of sales people do, which is becoming your best friend to be able to sell you anything, they will smile, shake your hand, buy you breakfast and say yes to anything you ask. And after the sale they don’t care about you anymore. A relationship like friendship don’t work that way.

Once that I ventilated this, I come back to apply that into Content Marketing. Companies need to listen to your audience, so they can understand them better and fulfil their needs without adding stress or additional effort. Be realistic about your offer, so you don’t under deliver and so they leave with the best you an give. Concentrate on the people that you can service, if you try to please everyone you may then spend your time, money and efforts in a lot of people who will never convert to customers. Analyse your numbers: clients, data, results, rentability. This will help you know where to improve.

Digital Marketing vs. Traditional Marketing

So, going back to the title of this blog post. Traditional marketing was about bombarding messages and images that made people buy your products and services. Digital Marketing uses some of that, but in addition, offers a human approach, where there is a relationship that is being built over time, and should be taken care of every day. I believe that both of them are valuable and should be used in a successful business strategy.

 

 

 

Traditional Marketing I come from a background of Publicity, Web and traditional marketing, where companies send a message, so people would grab it and convert
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Relationship Marketing Article

Build real relationships for real customers

Relationship Marketing

Want to bet on a great marketing strategy? Start by adding value and trust for the people that use your services, the ones that buy your products, those customers that put their trust in you and your products and services.

The best place to do so is when you are face to face with them. Like in a restaurant, a pharmacy or a store. Unfortunately not everyone can have this chance. That is the time to use other channels, such as social media, email, off-line events or networking.

People involved in Relationship marketing

Social Media is a fast an easy way to build a relationship and get to know more about each other. Your website is a great place to let people know more about everything that surrounds your enterprise. The information can be clear and presented in a innovative way. But it will be irrelevant if people don’t like or trust you yet. Today’s consumers are more informed than you can imagine. You need customer-focused content.

But it is just part of the work you have to do, the other part is by the experience when people buy your products or your services. Sometimes people are ready to make several efforts in order to get someone as a client. The truth is that we should never let go, more effort will be needed to keep that person as a client.

Show them what you can really do, what you are capable of, let them see the heart of the company, the people, your ideas and values. Then, the content will sell for you.

Relationship marketing focuses on loyalty. It is about strong connections with customers. Once they know that the information is tailored to their needs and interests, and then they will come to you every time.

Do you know what are you doing to have a good relationship with your clients?

 

 

Relationship Marketing Want to bet on a great marketing strategy? Start by adding value and trust for the people that use your services, the ones
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How to network?

How to network at events?

Follow These Networking Tips

In 2010 social media became more and more popular, my colleague Andrew and I were avid of information about social media, marketing and business development. Those were our reasons to start attending networking events.

Networking is something that came naturally to both of us, we are friendly and have been to networking events in the past, being for business or even art expositions. Meeting interesting people face to face fascinated us. And even more when we met people that we only knew online.

We quickly understood that we needed to bring our online contacts to an offline level. There was so much more to talk about, to share, to know and to build. Conversation got deeper and deeper.

Adding Value

It is always important to add value to an event. Attendees love it when there is a little surprise. At Evenkai we used to have giveaway bags for our atendees, making sure everyone gets one when they get back home. When I was on high school, me and 3 other friends organized a cultural festival at school, with drawings, poems, and a series of mini-concerts that a band we put together, doing playback, playing fake guitars we fabricated. I always had the idea to add value to an event, so during those mini-concerts were handing candy and toys to the audience. They went nuts, it was like Christmas!

People know how to Network

The creation of Evenkai

A big part of the people in our network became friends; we started to meet from time to time to have a drink, to talk and to have more interaction. That made us start a series of networking events called Evenkai.

We build a new division of KAI Design: the events division. Which started to take a lot of our time, and we loved it! We created an event each month; we invited our contacts who work in communications and marketing, or business owners to be the speakers and share their success story and tips with the rest of our community.

The events quickly grew to have a steady number of 60 to 70 people every time, our regulars loved the concept of having a casual talk with other people who were not interested in only exchanging business cards, but to know more about the person, and if there was a business connection afterwards it was even better.

Networking tips

A lot of people asked me how do I do to talk to people I have never met before. People feel awkward, get nervous and don’t know how to start a conversation.

The truth is that I care about the people I meet and I think that we can learn from anybody. So I created a conversation to find a point in common. Than build a conversation from there.

I compiled a couple of Networking tips that I publish on my twitter account @luislondon which will help you ignite a conversation. Go ahead and use any of these questions, any of them will help you know more about the person you have in front of you.

Start a conversation by asking one of the following questions:

  • What got you involved in this event?
  • What made you decide to go into your career?
  • What has been your biggest professional accomplishment so far?
  • What exactly do you do at your company?
  • What advice will you give me if I wanted to be successful in your domain?

 

Feel free to check my video on Networking tips:

Luis London Marketing SEO tips

 

 

 

Follow These Networking Tips In 2010 social media became more and more popular, my colleague Andrew and I were avid of information about social media, marketing
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Social Media Breakfast Montreal

SMBMTL 23 – Mitch Joel

A Conversation with Mitch Joel

SMBMTL 23 - Mitch JoelOn March 4th, 2015, the Social Media Breakfast Montreal welcomes back Mitch Joel, now CEO of Mirum, a global digital marketing agency.

Mitch has been generous with both his time and network when it comes to the SMBMTL. The format for his visits is typically very casual – mostly Q&A – where the floor is open for all attendees.

You’ll be free to ask him about his latest endeavour, trends, his vision on the future of tech, as well as questions relating to your own businesses to which Mitch often provides sound advice.

More about Mitch

Mitch Joel is CEO of Mirum – a newly formed global digital marketing agency. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.

Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters and Dr. Phil.

Mitch is a regular columnist for the Harvard Business Review, The Huffington Post, Inc. Magazine, and other magazines and newspapers. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, (also published by Grand Central Publishing) was released in May 2013.

Mitch Luis Jeff SMBMTL23
As with any invited guest, we ask that you observe the start and finish times of the event courteously. The conversation will get under way no later than 8:30am and will run until 10am. The expectation is such that attendees come armed and ready with questions for Mitch and the other attendees to reflect and comment on.

 



Bring your iPad, notebook and smart phone. You are invited to ask away and take notes, join the conversation, meet your peers and learn.

The breakfast and the event will be hosted at La Bistrote, cafe-bistro, with Dana Elsliger and her team. (1510 Rue Notre-Dame Ouest, corner with Guy). Great food, great ambiance and lots of smiles! Acces by Metro Lucien Lallier and Metro Guy are walking distance.

50 spaces available. First come, First Served.

 

More information and tickets >

A Conversation with Mitch Joel On March 4th, 2015, the Social Media Breakfast Montreal welcomes back Mitch Joel, now CEO of Mirum, a global digital marketing
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Luis London, Website Content

Post 1

Luis London, Website Content

We are thrilled to let you know that The Art of Marketing is coming to Montreal on November 25th, 2014 at the Palais de Congrès. This year’s conference features a collection of internationally renowned bestselling authors and visionaries, who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. This years speakers include:

Malcolm GLADWELL
Author of Five New York Times Bestsellers, TIME’s 100 Most Influential People & a Member of the Order of Canada

Marc ECKO
Founder & Chief Creative Officer of Marc Eckō Enterprises & Author of Unlabel: Selling You Without Selling Out

Charles DUHIGG
New York Times Investigative Reporter & Bestselling Author of The Power of Habit

Jackie HUBA
Customer Loyalty Expert & Bestselling Author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Eric RYAN

Co-Founder & Chief Brand Architect, Method & Author of The Method Method

 

We are thrilled to let you know that The Art of Marketing is coming to Montreal on November 25th, 2014 at the Palais de Congrès. This year’s conference features a
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The Art of Marketing Conference

The Art of Marketing Conference

We are thrilled to let you know that The Art of Marketing is coming to Montreal on November 25th, 2014 at the Palais de Congrès. This year’s conference features a collection of internationally renowned bestselling authors and visionaries, who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. This years speakers include:

Header_Logo_FR

Speakers_Image

 

Malcolm GLADWELL
Author of Five New York Times Bestsellers, TIME’s 100 Most Influential People & a Member of the Order of Canada

Marc ECKO
Founder & Chief Creative Officer of Marc Eckō Enterprises & Author of Unlabel: Selling You Without Selling Out

Charles DUHIGG
New York Times Investigative Reporter & Bestselling Author of The Power of Habit

Jackie HUBA
Customer Loyalty Expert & Bestselling Author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Eric RYAN
Co-Founder & Chief Brand Architect, Method & Author of The Method Method

SAVE $50 PER PERSON WHEN YOU REGISTER NOW!
(Save an additional $50 per person when registering 3 or more people at the same time)

 

Special price for the members of

SMBMTL-03

 

 

We are thrilled to let you know that The Art of Marketing is coming to Montreal on November 25th, 2014 at the Palais de Congrès. This year’s conference features a
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