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Café Mystique Coffee – Website + Online Communications

Cafe Mystique Coffee Website

 

 

 

 

 

 

 

 

This website has been created as part of a marketing campaign to build a stronger prescence for this Montreal coffee roaster.

The client also asked me to help them with their online communication campaign, I take care of their Website & Blog Content, Social Media Platforms and Publication calendar.

The website contains product information, corporate profile, servicing information, a blog as well as forms for Store location, Contests and Contact.

The website is done using WordPress. this platform helps our clients to edit the text easily and add images as they need as well.

http://cafemystiquecoffee.com/

Feel free to contact me if you have any question.

                This website has been created as part of a marketing campaign to build a stronger prescence for
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Ease Knitwear – Website

 

 

 

 

 

 

 

This website project is part of the whole branding that I did at KAI Design, we did their logo, hang tags, business cards and invitation. EASE is a knitwear company based in Montreal. I had a lot of fun doing it and the client was very happy with the results.

Sadly enough, our clients decided to change their business direction and decided to put this project on hold for now. They work on the fashion industry and are successful professionals. Maybe the website is not viewable for the moment being. I will be happy to show you a live version if you will like.

We used WordPress again for this website, and know that the client learned pretty quick how to edit the content and add new items. The website includes a tutorial, to know how to edit the content and add pages.

http://easeknitwear.com/

Feel free to contact me if you have any question.

 

              This website project is part of the whole branding that I did at KAI Design, we did their
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Lactopur – Website


 

 

 

 

 

 

 

This website is part of Lactopur’s branding that I worked on at KAI Design, we worked on several marketing collaterals and have great interaction with the client. Lactopur is a Canadian dairy trading company, the primary activity of which is the marketing and export of dairy products for industrial applications. The quality of our services is based on the many years of industry experience of its principals.

We worked closely with this client to develop their website and to fulfill their needs. We also did marketing items for their campaigns and to support their promotion around the word. Lactopur is active in Canada, Dubai, and South America. In events such as SIAL Wordwide. This company offer high quality dairy products to different markets with different marketing needs.

We helped them create the content and the visuals for their general publicity. Their website was completed using wordpress and later updated by the client for the blog and general pages as well.

http://lactopur.com/

Feel free to contact me if you have any question.

 

 

              This website is part of Lactopur’s branding that I worked on at KAI Design, we worked on several marketing collaterals and
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Website for Noobox

 

 

 

 

 

 

 

This is a website that I did at KAI Design, this website has a lot to offer to the clients of this restaurant chain in Montreal. I had a lot of fun doing it and the client is very happy with it.

The website is done using WordPress tecynology. this CMS platform helps our clients to edit the text easily and add imagesl Just like they asked us to do. This sucessful chain of restaurants now have opened a liquid nitrogen ice cream shop.

Using wordpress is a common practice of mine. It is easy to use and the client can update it as they want after. Which is very practical for both sides.

http://www.noobox.com/

Feel free to contact me if you have any question.
Luis London contact

              This is a website that I did at KAI Design, this website has a lot to offer to
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Luis London, Website Content

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When country a cappella band Home Free was crowned Season 4 Champions of NBC’s The Sing-Off this past December, their victory was by no means the beginnings of a career for the five country stars from Minnesota… rather it was a satisfying culmination of nearly a decade of hard work and commitment to a vocal craft growing in popularity.

Founded by brothers Chris and Adam Rupp during their college years in the early 2000s, Home Free had been perfecting their live show for years prior to The Sing-Off–performing together for crowds in countless State and County Fairs, on college campuses, in Fortune 500 companies, and in theaters all across the country. It was their experience on the road that carried them to a Sing-Off victory, swelling their fan base and bringing their homegrown country style into a national spotlight.

When country a cappella band Home Free was crowned Season 4 Champions of NBC's The Sing-Off this past December, their victory was by no means
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Luis London, Website Content

Post 1

Luis London, Website Content

We are thrilled to let you know that The Art of Marketing is coming to Montreal on November 25th, 2014 at the Palais de Congrès. This year’s conference features a collection of internationally renowned bestselling authors and visionaries, who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. This years speakers include:

Malcolm GLADWELL
Author of Five New York Times Bestsellers, TIME’s 100 Most Influential People & a Member of the Order of Canada

Marc ECKO
Founder & Chief Creative Officer of Marc Eckō Enterprises & Author of Unlabel: Selling You Without Selling Out

Charles DUHIGG
New York Times Investigative Reporter & Bestselling Author of The Power of Habit

Jackie HUBA
Customer Loyalty Expert & Bestselling Author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Eric RYAN

Co-Founder & Chief Brand Architect, Method & Author of The Method Method

 

We are thrilled to let you know that The Art of Marketing is coming to Montreal on November 25th, 2014 at the Palais de Congrès. This year’s conference features a
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Art of Marketing Conference

The Art of Marketing Conference

 

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Speakers_Image


SPECIAL OFFER FOR

SMBMTL-03

We are thrilled to let you know that The Art of Marketing is coming to Montreal on November 25th, 2014 at the Palais de Congrès. This year’s conference features a collection of internationally renowned bestselling authors and visionaries, who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. This years speakers include:

Malcolm GLADWELL
Author of Five New York Times Bestsellers, TIME’s 100 Most Influential People & a Member of the Order of Canada

Marc ECKO
Founder & Chief Creative Officer of Marc Eckō Enterprises & Author of Unlabel: Selling You Without Selling Out

Charles DUHIGG
New York Times Investigative Reporter & Bestselling Author of The Power of Habit

Jackie HUBA
Customer Loyalty Expert & Bestselling Author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Eric RYAN
Co-Founder & Chief Brand Architect, Method & Author of The Method Method

SAVE $50 PER PERSON WHEN YOU REGISTER NOW!
(Save an additional $50 per person when registering 3 or more people at the same time)


General Pass

This investment will give you access to an unparallelled gathering of marketing gurus with seating available on a first come, first seated basis.

VIP PASS

Attend The Art of Marketing as a VIP guest! Our VIP package takes care of all the details so that you can sit back & enjoy the day.

  • Express VIP entrance
  • Reserved premier seating in rows 1 to 5
  • Exclusive three course networking lunch
  • An eco-frindly tote bag and personal notebook
  • Copies of 3 featured bestselling books
Use Promo Code: SMBMTL32 to receive the discount.
REGISTER NOW

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  SPECIAL OFFER FOR We are thrilled to let you know that The Art of Marketing is coming to Montreal on November 25th, 2014 at the Palais de Congrès. This
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Apple-iPad-Mini--300x300

Pour Leonie

Merci de participer au tirage d’un iPad mini, pour supporter la cause de Léonie!
http://www.pourleonie.com/

Le gagnant sera annoncé le 5 mars, dans la page Facebook de Léonie.

https://www.facebook.com/groups/pourleonie/

Merci !

[wpeventticketing]

 

Merci de participer au tirage d'un iPad mini, pour supporter la cause de Léonie! http://www.pourleonie.com/ Le gagnant sera annoncé le 5 mars, dans la page
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Luis-London-Personal-Branding-Design-Backpacks-vs-messenger-bags

The BackPack / Messenger Bag

The BackPack / Messenger Bag

Backpacks, We see them every day, we have used them or are still using them. They are practical and we used them a lot in high school. When we used to study in order to get a degree, we hang out with our buddies, wear jeans, tennis shoes and a t-shirt. That was years ago. We are not the same today. So, why do we still use a backpack to go to work?

Let’s face it, it doesn’t look professional. Guys, will you want to arrive to an office with a backpack or with a leather laptop bag? Or, do you arrive to work with tennis shoes and a Bon-Jovi t-shirt? Maybe not.

Ladies, you have less of an excuse, as you have a wide variety of women’s bags. But men do have a big choice too, in every shoe store there is a variety of portfolios, laptop bags, murses, messenger bags or whatever you want to call it if the term ‘bag’ sound feminine to you.

Kenneth Cole  does them, Coach, Armani, Burberry, Aldo, Lacoste and many others too. If today you are a young professional, then look like one, bring what you have inside to the outside, it makes a difference in your working environment, and the way you are perceived. A well-dressed man stands out from a guy in jeans and t-shirt. A well-dressed man with a backpack looks like a rookie who just came out of school.

Work on your appearance, it is a big part of your personal branding.

#PersonalBranding #style

 

The BackPack / Messenger Bag Backpacks, We see them every day, we have used them or are still using them. They are practical and we
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SAMS Logo

Logo for SAMS, classical music organization in Montreal

Logo for SAMS, classical music organization in Montreal

Sir Montcalm Logo

Logo for Sir Montcalm, Bed & Breakfast in Montreal

Logo for Sir Montcalm, Bed & Breakfast in Montreal

Arian & Associates Logo

Logo for Arian & Associates, general accounting firm in Montreal

Logo for Arian & Associates, general accounting firm in Montreal

Square Cartier Logo

Logo for Square Cartier, condominiums in Montreal.

 

Square Cartier

Logo for Square Cartier, condominiums in Montreal.   Square Cartier

Youth Fitness Logo

Logo pour Youth Interactive Fitness Zone

Logo pour Youth Interactive Fitness Zone
Blog-Title-Luis-London-Branding-Content-Marketing

Content Marketing

I’ve been hearing about Content Marketing while talking to people at the Social Media Breakfast. Or while attending Google Hangout’s. So is this a new way of doing advertising? this is a question that Mark Schaefer came up with and will ingite his conference on the next July 4th, called “Cut through the Clutter”. Check the details here.

What is Content Marketing? The definition on wikipedia reads like this.

“Content marketing is any marketing format that involves the creation and sharing of media and publishing content (also known as “content recommendation”) in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&As, photos, etc.

Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information.”[1]

On the web, content marketing is “simply using content — news, feature, or otherwise — to commercial advantage. [2] Examples of web services that provide content marketing are Outbrain, BlogUpp and Taboola.”

Published content online is a great way to get your message to your customers or target customers. What I love about this description is that Content Marketing is not about selling, but about communicating with your customers and prospects. I repeated this a few times, Traditional Marketing was about a company sending out their message. Now the strategy has changed: Marketing is a way to communicate with customers and prospects, talking with them and fullfiling their needs.

Marketing Is Impossible Without Great Content.

 

I've been hearing about Content Marketing while talking to people at the Social Media Breakfast. Or while attending Google Hangout's. So is this a new
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Luis-London-Branding-Communications-Build-Personal-Branding

4 reasons why you should build your personal branding

Here are 4 valid reasons to build your personal branding
1- You want to be recognized. By the work you do, by who you are, you want to increase credibility in your field of expertise. It doesn’t matter if you are the CEO of a large company, the vicepresident of a medium size company or if you sell newspaper at the train station. You want people to recognize you and to keep you in mind as the best resource on what you do.

2- You will like to build or reinforce a strong network. You may be able to speak with a lot of people and keep a good reputation, but this days there is also the online reputation that can help you to grow or break you. Like Marketing Guru Mitch Joel said: You are not what you say you are, but what Google says you are. An immense amount of people trust the internet and search other people over the internet. You want to be sure that you have a good reputation online, over Social Media tools such as LinkedIn, YouTube, Facebook and Twitter.

3- Your relationships can help you to grow. Publicity works a lot by word of mouth. Think about that coffee shop that you like so much, that restaurant where you had an amazing diner or a movie that you enjoyed so much. The same thing happens when dealing with professionals. You need people to talk well about you and what you do, because you are good and the word needs to spread. The people you know and who knows you are an amazing tool. Personal Branding helps you to reinforce this the best way.

4- You will like to stand out. From the rest of your colleagues, people who do as good or almost as good as you may get the projects and recognition that you need to stand out. To make your career grow and potential employers to believe in you you need to build your own personal branding.

4 tools you should consider using:

  • Networking events (where you can speak with potential clients, partners and even suppliers)
  • Online communities: LinkedIn, Twitter, YouTube, Facebook to start with.
  • Your own Blog (where you will talk about your professional self, if you don’t have one, start one today)
  • At work (Being professional, delivering the goods, having good relationships with everyone, still being you)

And if you don’t have your own web domain (in my case luislondon.com) then you should go and reserve it now, before someone also does)

Here are 4 valid reasons to build your personal branding 1- You want to be recognized. By the work you do, by who you are,
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