10 suggestions to come up with the right branding promotion.
- Send a simple and clear message.
- Use several kinds of promotion (Online; Advertising; Promotional Materials; Packaging; Networking; Social Media)
- Social Media is just one of the tools to promote your brand, a powerful one though.
- Use Social Media (the same one your target market uses) to communicate and get feedback from your clients. Also use focus groups to keep a close contact with your clients.
- In order to reach your target market you need to understand it, truly be one of them.
- Focus on visibility. Be part of the most important events, but never saturate your target market.
- Create a Hype, a real one, take the best of your company’s products or services, then give it to the people who really need it.
- Think about your every move, do not follow an idea only because it feels good, explore the possibilities, work with your peers, brainstorm and take the right steps at the right time.
- Take as much efforts to keep your existing clients, than you do to get new clients. Talk to them, get to know their needs and try to fulfill them the best you can.
- Give people more than what they expected, they will always appreciate this. (a better quality product, better packaging look and materials, then add a little personal twist.
Gain your customers trust by telling the truth and giving them what they want and need, remember to understand them and communicate with them.